History

U.S. Virgin Islands



It all started with an encounter between two guys fond of travel, continents, islands and their inhabitants: Lorenzo dove in all the oceans while Ercole explored almost seventy countries.

Throughout their trips, these two adventurers discovered that each nation has a unique coat of arms inspired from its history. So, they decided to launch a brand named "Coats of Arms".







U.S. Virgin Islands

Their creative capacity has provided an artistic and unique interpretation of the arms; their goal is to offer a line of clothing whose originality takes people deep into nations, some of which have been forgotten, by highlighting the magic of their respective natural sites.


A talented team of graphic artists and designers has been able to deliver the essence of the concept the creators wished for: timeless elegance reflecting the diversity of the world, authenticity of materials, light and suitable for all climates. The products are based on culture, background and history.


Wear it proud! With this timeless collection, deeply-rooted in the identity of each nation,  you have made the right choice. The line is beautiful, unique, with dazzling colors for each style. The clothing has been made and finished by the best craftsmen. It is a strong and distinctive asset thanks to the ethics of its designs.




Heraldry

The first coat of arms appeared in Europe between 1120 and 1150. It’s aim was simple : identifying soldiers on the battlefield, as both armors and helmets – covering them from head to toe – made them anonymous.


At first, knights decorated their shields with geometric, animal or vegetal symbols. Then these symbols were reproduced on their clothes that cover the armour, in order to differenciate them from enemies and to protect against sunlight and rain.


That’s how the term " Coats of Arms " was born…

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